Nintendo, the iconic Japanese video game giant, has officially expanded its presence in Southeast Asia with the launch of Nintendo Singapore Pte Ltd. This marks a significant step for the company as it seeks to strengthen its foothold in one of the fastest-growing gaming markets in the world.
Nintendo Officially Establishes Singapore Entity
According to a notice published on its official website, Nintendo Singapore Pte Ltd was established on September 26, 2025. The entity was created with the primary goal of “accelerating Nintendo’s business in Southeast Asia.”
The Singapore unit was launched with a capital stock of S$8 million and is led by Takahiro Miura, who also serves as the CEO of Nintendo Korea. His leadership is expected to bring valuable experience in expanding Nintendo’s reach across Asia.
This move signals Nintendo’s intent to make Singapore a regional hub for its operations, while also preparing to enter other nearby markets.
Expansion Plans Beyond Singapore: Thailand Next
Nintendo confirmed that its next Southeast Asian destination is Thailand, where the company plans to establish a similar entity soon. By choosing Singapore and Thailand as key entry points, Nintendo is positioning itself to tap into two of the region’s most vibrant gaming communities.
With Southeast Asia’s gaming market projected to grow steadily in the coming years, this expansion reflects Nintendo’s strategy to capture new audiences beyond its traditional strongholds in Japan, North America, and Europe.
A Breakthrough Year for Nintendo in 2025
The decision to invest in Southeast Asia comes at a time when 2025 has already been a landmark year for Nintendo. Earlier this year, the company launched the Nintendo Switch 2, the much-anticipated successor to the original Switch console.
The response has been nothing short of extraordinary. Within the first four days of its release, over 3.5 million units of the Switch 2 were sold worldwide, making it the fastest-selling gaming device in Nintendo’s history. The company expects sales to surpass 15 million units by the end of the financial year in March 2026.
This success has strengthened Nintendo’s global dominance in the console market, giving it momentum as it expands into new regions like Southeast Asia.
Entertainment Beyond Gaming: Nintendo on the Big Screen
Nintendo’s growth is not limited to gaming consoles. The company is also making waves in the film industry through its collaboration with American animation studio Illumination.
Following the massive success of The Super Mario Bros Movie in 2023—which became the first video game adaptation to gross over US$1 billion worldwide—Nintendo is set to release a sequel. Titled The Super Mario Galaxy Movie, the film is scheduled to premiere in April 2026.
Fans can look forward to the return of Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, and Charlie Day as Luigi. The movie is expected to draw global attention and further solidify Nintendo’s influence as a cross-media entertainment powerhouse.
Why Singapore Matters for Nintendo
Singapore was chosen as the company’s first base in Southeast Asia due to its strategic location, strong digital infrastructure, and thriving gaming culture. As one of Asia’s leading business hubs, the city-state provides an ideal platform for Nintendo to:
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Strengthen its distribution networks across the region
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Build closer relationships with Southeast Asian gamers
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Explore partnerships with local developers and businesses
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Support upcoming esports and gaming-related events
By placing a strong emphasis on Southeast Asia, Nintendo is acknowledging the region’s growing role in shaping the future of gaming and digital entertainment.
Looking Ahead: A Bright Future for Nintendo in Southeast Asia
With Nintendo Singapore officially established and expansion into Thailand on the horizon, the company is set to unlock new opportunities in a market with millions of passionate gamers. Combined with the record-breaking success of the Switch 2 and the upcoming Super Mario Galaxy Movie, 2025 may well be remembered as the year Nintendo reshaped its global strategy.
Nintendo’s decision to plant its flag in Singapore highlights not just a business expansion, but also a deeper recognition of Southeast Asia’s potential as a gaming hub. For fans in the region, it promises greater access to Nintendo products, services, and future innovations.
