American YouTuber and philanthropist MrBeast has brought his popular virtual restaurant brand, MrBeast Burger, to Singapore. Known for his viral challenges and generosity, MrBeast’s food brand has already made waves in countries such as Australia, Switzerland, and Mexico. Now, Singaporeans can enjoy his signature burgers exclusively through delivery platforms, thanks to a collaboration with local social enterprise Dignity Kitchen.
A Global Brand Lands in Singapore
Since its debut in 2020, MrBeast Burger has expanded rapidly, adopting a delivery-only model that operates out of existing restaurant kitchens. This approach allows food and beverage operators to utilise under-used kitchen capacity, generating extra income without disrupting their core operations.
In Singapore, the first operator of MrBeast Burger is Dignity Kitchen, located at Boon Keng Road. This well-known social enterprise runs seven stalls that employ differently abled and disadvantaged individuals, offering them sustainable employment opportunities. The launch aligns with MrBeast’s reputation for socially conscious ventures.
Launch Dates and Availability
The MrBeast Burger Singapore website officially went live on August 15, and food orders will be available for delivery starting August 18 via GrabFood and foodpanda. Initially, customers can order during Dignity Kitchen’s operational hours from 8am to 3pm, Mondays to Saturdays.
The Menu: Classic Favourites and Local Exclusives
The Singapore menu mirrors the offerings in other countries, ensuring fans get an authentic MrBeast Burger experience. Highlights include:
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Beast Style Burger ($14): Two smashed beef patties with melted cheese, pickles, and onions, creating a rich, indulgent flavour.
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Crispy Chicken Burgers (from $10.50): Crunchy on the outside and juicy on the inside, these are perfect for fried chicken lovers.
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Crinkle-Cut Fries (from $7): A simple yet satisfying side dish to complement the burgers.
In addition to the international staples, Singapore diners can enjoy exclusive creations thanks to a collaboration with home-grown bakery Bob the Baker Boy. Together, they have developed cookie “fries” and a burger-shaped cake, available as part of a Party Bundle ($378.80) that includes ten burgers and fries. These locally inspired desserts add a unique twist to the MrBeast experience.
A Business Model That Benefits Local Kitchens
MrBeast Burger’s entry into Singapore is facilitated by Xolutions Int, led by CEO Nichol Ng, who is also the founder of non-profit organisation The Food Bank Singapore. Ms Ng’s connection to MrBeast began earlier this year through her retail distribution company GroXers, which handles the sale of Feastables chocolates in Thailand – another brand owned by MrBeast.
The business strategy in Singapore remains consistent with MrBeast Burger’s global approach: operate from existing restaurant kitchens to maximise efficiency and profitability. This concept is designed to give F&B operators an additional revenue stream without significant upfront investment.
Plans for Expansion
Currently, Dignity Kitchen is the sole operator for MrBeast Burger in Singapore. However, Ms Ng has expressed plans to bring more kitchens into the network, particularly to extend availability beyond Dignity Kitchen’s daytime operating hours. This expansion will ensure more customers can enjoy MrBeast Burger for lunch, dinner, and late-night cravings.
Impact on Singapore’s F&B Scene
The launch of MrBeast Burger comes at a time when Singapore’s F&B industry faces multiple challenges, including rising rental costs and manpower shortages. Ms Ng hopes that trendy, globally recognised brands like MrBeast Burger will inject some much-needed energy into the market.
She believes the concept offers more than just good food. “It’s more than just burgers – it’s a smart, scalable opportunity for local kitchens to grow while delivering bold, crave-worthy food to a new generation of diners,” she explains.
How to Order
From August 18, MrBeast Burger will be available for delivery through GrabFood and foodpanda. Customers can also browse the full menu and place orders via the official website at www.mrbeastburger.sg.
