Luxury meets artistry this October as Hermès unveils The Silky Way, a travelling pop-up experience that celebrates the brand’s iconic silk scarves. Making its debut at Marina Bay Sands on October 23, the immersive exhibition invites visitors to step into the enchanting world of Hermès — a world woven from colour, craftsmanship, and creativity.
Running until November 5, The Silky Way offers an extraordinary journey through Hermès’ legacy of silk, design, and storytelling.
A Celebration of an Iconic Legacy
Long before the world fell in love with the Birkin bag, Hermès had already made its mark with another masterpiece — the silk scarf. Since its introduction in 1937, the Hermès silk carré has become an enduring symbol of Parisian elegance, admired for its vibrant prints, artisanal quality, and timeless appeal.
Now, nearly a century later, the French luxury house is paying tribute to this heritage through The Silky Way. This global travelling pop-up is designed to reintroduce visitors to the art, craft, and emotion behind each hand-finished piece.
For the first time ever, Singapore will host the experience before it moves on to its next international destination in 2026.
Step Inside The Silky Way Experience
From the moment you enter the Marina Bay Sands Event Plaza, The Silky Way transforms the space into a universe of silk and storytelling. Each installation is designed to engage the senses — blending visuals, sound, and touch to convey the journey of the Hermès scarf.
At the heart of the exhibition is an immersive dome, where visitors can enjoy a 20-minute animated film created exclusively for the pop-up. The short film follows a woman who sets out on a whimsical journey around the world, documenting her adventures through handwritten letters. Her story unfolds in a poetic blend of animation and music, embodying Hermès’ spirit of curiosity and wanderlust.
Explore the World of Hermès Silk
After the film, visitors can walk through an adjoining gallery space that displays the many scarves featured in the story. Each design is rich with symbolism, from celestial motifs and animals to mythical landscapes — all brought to life through exquisite craftsmanship and intricate detail.
Beyond the gallery, The Silky Way offers multiple interactive stations designed to deepen the visitor’s connection to the brand:
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Photo Booth Experience: Capture a keepsake moment printed on neoprene, echoing the texture of Hermès’ signature materials.
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Story Studio: Step into an intimate sound room where visitors can listen to an original story narrated over gentle guitar melodies — a nod to the emotion and rhythm behind each scarf.
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Telescope Room: Look through the telescope to uncover a delightful surprise, another reminder that Hermès’ artistry always hides something unexpected.
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Cut-Out Book Installation: A creative space showcasing a pop-up-style book filled with details of one of Hermès’ special edition scarves.
Each space blends technology, imagination, and craftsmanship — hallmarks of the Hermès brand.
Discover Carre Stories and the Hermès Library
One of the most charming corners of the exhibition is the Carré Stories Wall, which features 24 illustrated cards that each tell a different story behind Hermès’ scarf designs. From the inspiration of the artists to the fine details of the dyeing process, this wall encapsulates how every scarf is both a work of art and a narrative on silk.
The journey concludes at the Hermès Library Corner, where guests can browse through books that trace the maison’s evolution. The library also highlights past collaborations between Hermès and renowned artists who have contributed to the brand’s legacy of imagination and luxury.
This thoughtful addition invites visitors to slow down, read, and reflect — much like how Hermès approaches the making of each scarf: patiently, artfully, and with devotion.
A Tribute to Craftsmanship and Imagination
The Silky Way is more than an exhibition. It is a testament to the craftsmanship that defines Hermès. Each scarf, or carré, is the result of a meticulous creative process — from hand-illustrated designs to the delicate art of silk-screen printing and hand-rolling.
Through this pop-up, Hermès reaffirms its belief that fashion and art are inseparable. It invites every visitor to rediscover the power of beauty, touch, and storytelling in an increasingly digital world.
Event Details: The Silky Way at Marina Bay Sands
Dates: October 23 – November 5, 2025
Time: 12:00 PM to 8:30 PM daily
Venue: Marina Bay Sands Event Plaza
Admission: Free, by online reservation (recommended for ages 7 and above)
Booking: Visit Hermes.com to reserve your slot
With limited availability, visitors are encouraged to book early to secure their preferred time slot.
Why You Should Visit
Whether you are a long-time Hermès admirer or simply curious about the artistry behind one of the world’s most famous fashion houses, The Silky Way offers an unforgettable glimpse into the soul of the brand.
It’s a journey that transcends fashion — an invitation to appreciate how imagination, skill, and heritage can transform a simple piece of silk into something extraordinary.
So this October, take a stroll through the world of Hermès. Let The Silky Way remind you that true luxury is not just seen — it is felt, experienced, and remembered.
