In celebration of SG60, Changi Airport has launched an exclusive collection of plush toys inspired by some of Singapore’s most beloved local foods. This creative and whimsical campaign is drawing attention not just for its cuteness, but also for sparking fresh conversations around food identity and cultural pride.
A Celebration of Local Delights in Plush Form
The unique plush toy collection is part of the Mr Merlion Hawker Fest pop-up, which is currently open at Changi Airport Terminal 3. Visitors can explore a delightful range of soft toys modeled after iconic Singaporean dishes and drinks, all reimagined with an adorable twist.
Some highlights from the collection include plushies shaped like:
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Chicken rice
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Chilli crab
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Kopi (traditional local coffee)
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Curry puff
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Rainbow kueh lapis
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Ice kachang
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Bak kwa
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Magnolia milk
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Rainbow bread with ice cream
These plush toys feature the signature design of popular British toy brand Jellycat, known for its charming characters with dangling legs, beady eyes, and friendly smiles. While not officially made by Jellycat, the toys carry the same playful and heartwarming aesthetic that has made similar food-themed plushies a hit worldwide.
Interactive Toy Experience at Terminal 3
In true Jellycat fashion, the plushies at Mr Merlion Hawker Fest are presented with an interactive and theatrical twist. Staff members at the pop-up “prepare” the toys like actual food items before handing them over to customers, creating a joyful, immersive shopping experience.
The tactile softness and thoughtful design of the toys have made them especially appealing to visitors of all ages. From nostalgic adults to curious children, these plush food characters offer a fun way to celebrate local culture and culinary favorites.
An Online Buzz: Cute or Controversial?
While the majority of reactions online have been overwhelmingly positive, not everyone is convinced that all the dishes featured are distinctly Singaporean. Some netizens took to social media to question whether certain food items—such as bak kwa or kueh lapis—should be classified as Singaporean or Malaysian.
One user commented, “Isn’t this Malaysian food?” sparking yet another round of the familiar Singapore vs. Malaysia culinary debate.
In response, many Singaporeans were quick to defend the selection, pointing out that dishes like chicken rice, Magnolia milk, and kopi are deeply embedded in Singaporean food culture. Regardless of their historical roots, these items are undeniably part of everyday life in Singapore and have been embraced by locals for generations.
A Nostalgic Gift for Tourists and Locals Alike
The plush toy series has also become a popular souvenir option for tourists passing through Changi Airport. With Singapore’s tourism industry rebounding in 2025, the timing of this playful campaign couldn’t be better. The toys offer a lighthearted and tangible way to take home a piece of Singapore’s vibrant food heritage.
Local residents are equally enthusiastic, with many expressing their eagerness to collect the entire set. Some fans even joked online that they would gladly work at the pop-up just to be around the toys all day.
Whether you’re a collector of quirky items, a foodie at heart, or simply looking for a meaningful gift, the plushies from Mr Merlion Hawker Fest strike the perfect balance between cultural pride and joyful creativity.
Visit the Pop-Up at Changi Airport
The Mr Merlion Hawker Fest pop-up is open now at Changi Airport Terminal 3 for a limited time. Visitors are encouraged to drop by, experience the interactive displays, and bring home one (or more) of these lovable characters.
While debates over food origins may continue, one thing is clear: these plush toys are a hit. They blend nostalgia, national pride, and modern design in a way that’s sure to bring smiles for years to come.
Stay tuned to Changi Airport’s official website and social media platforms for updates on merchandise availability and future pop-up events.
